2018 China Beauty Expo will be held at the Shanghai New International Expo Again on May

China Beauty Expo (CBE), Asia’s largest beauty trade show, is going to celebrate its 22nd anniversary and is set to take place at the Shanghai New International Expo Center from 23 – 23 May 2017.

To commemorate this occasion, CBE is proud to introduce 100+100 Buyers’ Program to eligible international top-tier distributors and brand owners from Asia-Pacific region, offer them a variety of dedicated features and exclusive benefits.

Buyers will be invited from Thailand,Singapore, Japan, Korea, Malaysia, Indonesia, Philippines, Vietnam and Myanmar. At the 2016 show the organizers hosted 2,568 exhibitors from more than 26 countries and regions, covering 200,000 sqm of exhibition area. A total of 387,523 visits have been registered in Shanghai New International Expo Center during the 3-day show, which represents a 24% increase compared to 2015.


The gateway to Asia-Pacific markets

A market with immense potential, China has over 1 billion consumers. According to iResearch, China’s cosmetics retail market was RMB583 billion (approximately USD87 billion) in 2016. The growth rate is expected to remain above 20% for the next five years and forecast to be worth more than RMB800 billion in 2018. It is definitely a market to be part of, for manufacturers and brands who want to extend their reach.

CBE 2017 will host 3,000 exhibitors, over 250,000 sqm of exhibition space, among those will be more than 1200 international brands and 500 international direct presences from 26 countries and regions (increase of 90% in two years), including Australia, Austria, Belgium, Canada, Estonia, France, Germany, Hong Kong, India, Israel, Italy, Japan, Lithuania, Malaysia, Netherlands, New Zealand, Poland, Singapore, South Korea,
Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA. With the participation of numerous renowned international brands such as Fiabila (France), Intercos (Italy), COSMAX (Korea), Kolmar (Korea), LG (Korea), SYMRISE (Germany), L’ORÉAL (France), and SHISEIDO (Japan) CBE is the ideal platform for cosmetics manufacturers, brands and agents to penetrate the Asia-Pacific markets.

The beauty industry’s distribution channels are constantly developing. To keep abreast the constant evolution, CBE 2017 will be the gathering point for 350,000 trade visitors, hailing from all networks, including department stores, shopping malls, supermarkets, specialty and chain stores, beauty salons, nail salons, SPA, hair salons, plastic surgery clinics and e-commerce. With a range of show features and activities, CBE 2017 aim to provide insight, as well as networking opportunities to meet the needs of manufacturers, brand owners and retailers.


2017 Country of Honor – France

CBE is pleased to announce the appointment of France as the Country of Honor for 2017. The appointment further cements the ongoing collaboration between CBE and France. French exhibitors will use CBE as an international platform to showcase the latest and best of beauty products, technology and services from France. In 2017, visitors can enjoy French experience at China Beauty Expo. Details are being confirmed and will be announced shortly.


Show highlights 2017!

According to the rising trend of imported cosmetics in the region and addressing consumers’ concerns, China Beauty Expo serves to provide participants with opportunities of international reach. 100 + 100 Buyers’ Program will connect international buyers and exhibiting companies.


Business Meetings Asia – 1-to-1 focused meetings

Within Cosmetics (finished products) and Cosmetech (cosmetic supply chain) sphere, selected exhibitors and VIP buyers will get together for a half-day focused B2B business meetings, in the comfort of a designated meeting space. 25-min pre-arranged meetings, according to participants’ needs and requirements, ensures the best use of their time.


Cosmetics Retail Summit Asia

The 7th China Cosmetics Retail Summit will be upgraded and once be again organized at China Beauty Expo 2017. About 1,000 cosmetics chain store owners, agents, supermarkets and department stores as well as the media, gathered to discuss hot topics in China’s and Asia’s cosmetics industry, the industry’s upcoming trends, regulations as well as seek solutions for retailers’ operations issues.


Beyond Beauty Trends

Partnering with movers and shakers of the industry in the world, China Beauty Expo will once again call attention to upcoming beauty trends in make-up color, fragrances, packaging as well as rules and regulations. Three days will be dedicated to the conference program with a selection of international speakers from Europe, USA, and Asia.

Medical Beauty and Anti-Aging Conference

A series of conferences about aesthetic beauty will be hosted with international professionals. Industry experts from Europe and Asia will explore the industry’s current climate in China, global trends and latest topics, seeking resolutions in the issues faced by the industry.

Beauty Ingredients & Formulation Conference (BI&F)

Along with the support from relevant industry authoritative academic organizations, research institutes and administrations, BI&F conference program provides the latest market trends and leading technologies.

© The Expo Review

Categories: Asia, English

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