Cosmoprof Asia, the leading B2B beauty event in the Asia-Pacific region, is the ideal place to find the region’s latest trends and innovations, has been held at the two trade fair venues: AsiaWorld-Expo (AWE) (hosting Cosmopack Asia) from 14 to 16 November; and the Hong Kong Convention & Exhibition Centre (HKCEC) from 15 to 17 November.
This year, the show welcomed 2,800 exhibitors as well as 24 country and group pavilions at both venues. Korea has been appointed as the Country of Honor as it is arguably one of the most important cosmetic manufacturing centers and markets in the region. 549 Korean exhibitors this year are showing an increase of 17 percent in number compared to last year’s show.
Many events and seminars has been held throughout the fair across two venues – AsiaWorld-Expo (AWE) and the Hong Kong Convention & Exhibition Center (HKCEC), as shown below:
Cosmotalks is a series of seminars to be held at both AWE and HKCEC from 14-17 November. At AWE, the seminars will focus on the most relevant and interesting topics related to the cosmetic industry – innovation and research, formulation, cutting-edge natural raw materials, eco-sustainable design and new packaging solutions, together with market research in the Asia-Pacific region.
These seminars are organised in partnership with Beautystreams, Centdegrès, CosmeticsDesign.Com, Ecovia Intelligence, Hong Kong Society of Cosmetic Chemists, Neuni Group, NPD, WGSN and Yang Design.
Meanwhile, at HKCEC, you can find specific talks on the trends that are affecting the development of the industry, both locally, with a focus on beauty trends in Korea, Japan and China, and globally, with an analysis of the digital impact on the beauty industry; luxury cosmetics; and the impact of millennials on marketing, sales and product development strategies. These educational sessions are organised in collaboration with partners such as Beautystreams, Cosmetic Observer, Creative Capital, Google, Kline and Mintel.
The Spa Conference celebrates its tenth edition this year, with a focus on the trends, novelties and economic development of the spa industry. Managers and spokesmen from the most prestigious hotel associations will lead the panel of speakers, focusing on main Asian markets. This event will be held at The Forum area, a place dedicated to thematic seminars in HKCEC, from 15-16 November.
NATURAL & ORGANIC SYMPOSIUM
In conjunction with the debut of the new Natural & Organic zone in Cosmoprof Asia 2017, the Natural & Organic Symposium will be held at The Forum area at HKCEC on 16 November. This symposium, organised in collaboration with Ecovia Intelligence, features three sessions devoted to the analysis of the natural and organic cosmetics market: including the main trends, opportunities and challenges, marketing and distribution strategies and what are the consumers’ expectations on certified organic products.
Cosmoprof Onstage is where all beauty trends come to life. Happening on the main stage of Hall 5C, HKCEC from 15-17 November, there will be live shows and demo sessions on hair styling, nail art creations, make-up techniques, beauty treatments and presentations of innovative products.
The highlight of the event will be the K-Beauty Shows. This show, presented by Korea which is this year’s Country of Honor, features thematic seminars and live demonstration showcasing the best of Korean beauty trends.
The Japan Beauty Week’s “Catch up! Japanese NEW Kawaii Beauty”, to occur on 16 November, is another highlight. Presented in collaboration with Japan’s popular women’s magazine “non-no”, this show will feature renowned make-up artist from Japan who will be introducing Japan’s latest make-up trends to the world.
Meanwhile, happening on 17 November is the Hong Kong Professional Nailist Union Competition 2017, organised by the Hong Kong Professional Nailist Union. This exciting nail competition will see more than 200 contestants from around the world competing in 8 categories, including French Sculpture, One Tone Sculpture, Gel Manicure, Flat Art Tip Design, Fantasy Nail Art, Mix Media Boxed Nail Art, Manicure Art and Vocational College Manicuring.
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