Post Show Report:The 37th HKTDC Hong Kong Electronics Fair (Autumn Edition) and the 21st electronicAsia

HKTDC_Electronic Fair_2017

The Hall of Fame at the Autumn Electronics Fair gathers the latest electronics products from more than 550 top international brands. Photo©HKTDC

The 37th HKTDC Hong Kong Electronics Fair (Autumn Edition), organised by the Hong Kong Trade Development Council (HKTDC), and the 21st electronicAsia, jointly organised by the HKTDC and MMI Asia Pte Ltd, opened last October 13 at the Hong Kong Convention and Exhibition Centre (HKCEC).

As the world’s largest electronics marketplace, the Autumn Electronics Fair and electronicAsia attracted some 4,300 exhibitors from 25 countries and regions this year. The HKTDC has organised 140 buying missions, representing more than 9,000 companies from 64 countries and regions for the two fairs.

The 37th HKTDC Hong Kong Electronics Fair (Autumn Edition) and the 21st electronicAsia closed one day earlier on 15 October due to the tropical cyclone, the fairs attracted a total of around 86,000 buyers from 139 countries and regions in three days.

Over 60,000 buyers visited the Autumn Electronics Fair while around 26,000 visitors attended electronicAsia. The Autumn Electronics Fair was organised by the Hong Kong Trade Development Council (HKTDC), while electronicAsia was jointly organised by the HKTDC and MMI Asia Pte Ltd.

To match with buyers’ sourcing needs, the Autumn Electronics Fair featured a number of thematic zones. The Hall of Fame gathers the latest electronic products from more than 550 top international brands, including Binatone, Goodway, Motorola, VTech for buyers to easily source retail-ready products.

The fair also featured some popular zones such as i-World, which spotlights smart device accessories, Wearable Electronics, Digital Imaging and Electronic Gaming. The Chinese mainland, Korea and Taiwan have set up group pavilions at the fair. Beihai city in Guangxi Province also exhibited at the fair for the first time, bringing its local electronic products and technology.

The Tech Hall, located at the Convention Hall, focused on a number of highly sought-after tech products. The Virtual Reality (VR) zone showcased a range of gaming products and smart eyeglasses using virtual reality and augmented reality technologies. The Robotics & Unmanned Tech zone presented the latest drones and service robots. The Smart Tech zone gathered smart IoT products for personal and household use. The 3D Printing zone featured the most recent 3D printers and related supplies.

The Tech Hall also featured the Startup zone, gathering close to 100 start-ups from Hong Kong, Canada, the Chinese mainland, Japan, Singapore, Taiwan and the United States. They covered a wide range of businesses, showcasing remarkable creativity in their electronics and technology products, such as trendy gadgets and smart household appliances, to computer and smartphone accessories and mobile apps.

With the rapid progress of technology, the electronics industry must stay competitive by launching new products. A number of forums and seminars have been organised, including today’s Symposium on Innovation & Technology, organised by the HKTDC and the Hong Kong Electronics & Technologies Association.  Under the theme “Connected Living,” the Symposium opens with the Chief Executive of the HKSAR Government Carrie Lam as the officiating guest. Representatives from several technology giants share the latest developments in technology. Microsoft Hong Kong discusses mixed reality technology, while Tencent talks about smart city and Google examines the latest developments of machine learning. Other topics include artificial intelligence and autonomous driving

HKTDC Deputy Executive Director Benjamin Chau said: “The fair period was cut short to three days due to weather conditions and some buyers’ travel plans might have been affected. In spite of this, we have taken various measures to attract more buyers to visit the fairs on the last day, and facilitate the business connections between exhibitors and buyers. Through the on-site survey, we found that the electronics industry is positive towards the sector’s outlook. Buyers are grasping the last chance to source products on the final day.”

During the fair period, the HKTDC commissioned an independent survey, interviewing a total of 1,025 exhibitors and buyers about the outlook for the electronics market and new product trends. More than half (54%) of the respondents expect the overall sales of their companies will increase next year, up 6 percentage points from the survey in 2016. For major markets, respondents are most optimistic about ASEAN (92%), followed by the Chinese Mainland (91%), Latin America (85%) and Taiwan (85%).

With the Internet of Things (IoT) becoming more popular, the survey reveals that 84 per cent of respondents think audio visual items will be the product category most benefitted from the smart home trend, followed by wireless charging devices (81%) and systems items for connection with the Internet/mobile network (77%). The industry also believes that consumers are willing to pay a premium of 18% for products with smart home capabilities compared to traditional products. 81 per cent of respondents are optimistic about the virtual reality and augmented reality devices market in the next two years. For related products, they are most optimistic about audio visual items for entertainment purpose (56%), followed by mobile/on-line games (55%).

Start-ups receiving orders 
The Startup zone at the Autumn Electronics Fair this year attracted close to 100 start-ups from seven countries and regions, doubling last year’s number. The Zone provides a one-stop promotional platform for start-ups to meet with potential suppliers, buyers and investors. The start-up supporting institution Gadget Excelerator Lab (Gelab) led 12 start-ups to the Autumn Electronics Fair this year. Francois Lee, CEO of Gelab, said that the HKTDC had proactively promoted the Startup zone through different media platforms. “We are happy to see that many buyers from Southeast Asia and the Middle East have made enquiries, and some of them consider placing small orders to test local markets.”

Strong demand for smart products in emerging markets
The fair featured a wide range of state-of-the-art electronics products to suit buyers’ needs. Besides the Startup zone, the Tech Hall also featured the Virtual Reality (VR), Robotics & Unmanned Tech, Smart Tech and 3D Printing zones to showcase popular high-tech products. Jafar Sherif, a buyer from the United Arab Emirates, said as a lot of residential and commercial projects are under construction due to the Expo 2020 in Dubai, IoT and smart products will enjoy strong demand. This is his first visit to the Autumn Electronics Fair. He had found 30-40 potential suppliers of IoT solutions, AV systems and smart devices from Hong Kong and the Chinese mainland.


© The Expo Review

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