Asia

The 124th Session of China Import and Export Fair Set to Meet Anticipating Attendees

The Press Conference for the opening of the 124th session of China Import and Export Fair was held in Canton Fair Complex in the morning of Oct 14th. Mr. Xu Bing, spokesperson of the Canton Fair, Deputy Director General of China Foreign Trade Center, introduced the characteristics, highlights and preparation of this session to press from home and abroad.

Xu Bing introduced that this year marks the 40th anniversary of reform and opening-up. Since its establishment in 1957, especially the 40 years after reform and opening-up. The Canton Fair has made great contribution for Chinese companies, products and brands to go global, to expand export and import, to build China into a big and strong trading nation, and to the development of an open world economy.

Xu Bing introduced that the whole arrangement of the 124th Canton Fair remains the same and exhibition size steady. The 124th session will still be held in three phases with a total exhibition area of 1.185 million square meters and 60,645 booths. There are 25,583 exhibiting companies from home and abroad. Phase 1 starts from Oct 15th to 19th, showing Electronics and Household Electrical Appliances, Lighting Products, Vehicles Spare Parts, Machinery, Hardware & Tools, Building Materials, Chemical Products and Energy Products. Phase 2 starts from Oct 23rd to 27th, showing Daily Consumer Goods, Gifts and Home Decoration Products. Phase 3 starts from Oct 31st to Nov 4th, showing Textile and Garment, Shoes, Cases and Bags, Recreation Products, Medicine and Healthcare Products and Food.

16 categories of products will be exhibited in 51 sections. In this session, there are 59,647 booths and 24947 exhibiting companies in the National Pavilion. The booth arrangement is as follows: 12,125 brand booths and 47,522 general booths, taking up 20% and 80% respectively. The number of exhibiting companies in 3 phases is: 8,735 in Phase 1, 7,561 in Phase 2, and 8,651 in Phase 3.

The International Pavilion will be set up in Phase 1 and Phase 3, with an area of 20,000 square meters. There are 998 booths and 6 product zones, and 636 enterprises and 10 national and regional delegation from 34 countries and regions.

Xu said that in this session we take the opportunity of brand booth review and structural optimization of exhibition sections. There are 3847 companies in the selection, whose demand for booths almost doubled the size of brand zone. 80% of the companies in the selection are those from the last session.

After strict selection process 2297 brand companies have been picked with 12125 booths arranged in the brand zone for them. Among them 31.5% are new exhibitors and 58% are production enterprises.

New exhibitors in New Energy, Pet Products and Outdoor Spa take account of 19.15% of the total, with better structure as well. In Area A Phase 3, 7 textile and garment industrial cluster in the Central Lane have been established including 4 national demonstration bases of the transformation of foreign trade, and formed a concentrated display of local feature industries.

In this session the expo will make good use of domestic and international markets and resources and improve the function of “selling to and buying from the globe”. 60% of overseas exhibitors are from “Belt & Road” countries and regions with 7 national delegations and 3 regional delegations.

In Phase 1 industrial products with high technological content and high-end brands will be displayed , in Phase 3 we consumer products with regional features, complementary advantage compared with domestic products and high market demand for import will be shown.

To improve trade matchmaking effect the fair will organize multiple trade matchmaking events to provide “one-stop” solution for suppliers and buyers.

Xu mentioned that in this session we will stick to the principle of “innovative, specialized, targeted and delicate”, focus on key sections and target markets, to provide a more convenient attending experience, more secure transactions and higher return for buyers.

Big-data driven digital marketing based on social media and search engine made the intelligent marketing improved to spur innovation in marketing mode.

The 124th Canton Fair will continue to provide information service, play Canton Fair’s role as a comprehensive multi-functional platform to boost quality development of foreign trade.

We will promote open economic development of different regions. To support local feature industries, products and brands to go global and to promote export, we’ve tapped into Canton Fair’s vast resource of buyers at home and abroad and will launch local industry promotion and trade matchmaking events according to their needs.

The fair will organize 105 promotion events for Guangdong Province, Hunan Province, Liaoning Province, Guizhou Province, Zhejiang Province, Jiangsu Province, Sichuan Province, Fujian Province, and Qingdao, Nanjing, Chengdu, Guangzhou cities etc.

629 companies with 1214 products have participated in the competition of 2018 CF Awards; both number a record high. After selection by the committee, 100 products from 77 companies have won Bronze, Silver, Gold and Best of Best Awards, and the awarding ceremony will be held during Phase 2.

There will be 20 events, covering the themes of international trade development, trade risk prevention and control, Sino-US trade friction, supplier-buyer matchmaking, IPR, fashion trend and more.

To improve the effect of Canton Fair product design and trade activities 107 design agencies from 14 countries and regions and 34 garment design brands participated in design display presenting abundant resource for the upgrading of enterprises.

In this session Canton Fair Original Design Fashion Show has been renamed “Canton Fair Fashion Week”; the multi-functional onsite area for events at Hall 7.1 will be used for relevant activities combing fashion show, color trend, trade analysis and so on.

“2018 Design Guangzhou” series activities will be a great momentum to build a bridge for global design and China’s manufacturing.

To accelerate the digital transformation of Canton Fair the heat map of crowd based on wifi usage in all the indoor exhibition halls and statistics and analysis service, showing the crowd situation with data launched at this show.

The badge application procedures has been improved. The environment of registration office becomes more optimized in Area A with 12 more green channels of online pre-registration.  It made possible badge pick-up service faster for those who already pre-registered.

The Opening Reception of the 124th Canton Fair and Canton Fair International Trade Development Forum was held in Westin Hotel in the evening of Oct 14th.

2018 Canton Fair Foreign Trade Innovation Development and CF Awarding Ceremony will be held in Conference Room No.8, Area B, in the afternoon of Oct 24. Briefing of China’s foreign trade situation (fall of 2018) will be held in the afternoon of Nov 3rd. Canton Fair dialogue will be held in the afternoon of Nov 3rd.

For further information you can go to the official website of China Import and Export Fair (Canton Fair)  http://www.cantonfair.org.cn/en

© The Expo Review

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